Rating Methodology and Comparison of Providers

The Annuity.org editorial team employed a strict and fact-based methodology when comparing annuity providers. When creating this methodology, our goal was to measure companies based on elements like customer experience and satisfaction, financial standing, strength and availability.

Our team conducted research to determine which measurable factors would best serve as a strong and fair comparison between companies and consulted with multiple experts to hear their take on what makes for a strong annuity provider.

Headshot of Jennifer Schell, writer for Annuity.org
  • Written By Jennifer Schell, CAS®
    Jennifer Schell, CAS®

    Jennifer Schell, CAS®

    Financial Writer, Certified Annuity Specialist®

    Jennifer Schell is a professional writer focused on demystifying annuities and other financial topics including banking, financial advising and insurance. She is proud to be a member of the National Association for Fixed Annuities (NAFA) as well as the National Association of Insurance and Financial Advisors (NAIFA).

    Read More
    and Stephen Kates, CFP®
    Stephen Kates, CFP®

    Stephen Kates, CFP®

    Principal Financial Analyst for Annuity.org

    Stephen Kates, CFP® is a personal finance expert specializing in financial planning and education. He serves as the Principal Financial Analyst for Annuity.org, where he delves into industry trends to support consumers and financial advisors on wealth management, annuities, retirement planning, and investing.

    Read More
  • Edited By Lamia Chowdhury
    Lamia Chowdhury
    Headshot of Lamia Chowdhury, editor for Annuity.org

    Lamia Chowdhury

    Financial Editor

    Lamia Chowdhury is a financial editor at Annuity.org. Lamia carries an extensive skillset in the content marketing field, and her work as a copywriter spans industries as diverse as finance, health care, travel and restaurants.

    Read More
  • Reviewed By Chip Stapleton
    Chip Stapleton
    Chip Stapleton

    Chip Stapleton

    FINRA Series 7 and Series 66 License Holder

    Chip Stapleton is a financial advisor who has spent the past several years of his career working primarily in financial planning and wealth management. He is a FINRA Series 7 and Series 66 license holder and passed the CFA Level II exam in 2022.

    Read More
  • Updated: June 6, 2024
  • 16 min read time

Our Rating Panel

 Stephen Kates, CFP®

Principal Financial Analyst for Annuity.org

Chip Stapleton

Chip Stapleton

FINRA Series 7 and Series 66 License Holder

Ken Orenstein, FRC

Ken Orenstein

Federal Retirement Advisor

How We Reviewed Providers

Annuity.org ultimately decided to base its methodology on four key factors: NAIC Complaint Index score, AM Best Financial Strength Rating, availability of products and amount of direct premiums sold. These four variables helped create a strong mix of measuring a company’s reach and stature while also heavily emphasizing their stability and customer experience.

We then assigned a different weight to each of these categories.

Weighting Scale

  • NAIC Complaint Index: 35%
  • AM Best Financial Strength Rating: 30%
  • Annual Direct Premiums Sold: 20%
  • Availability: 15%

The NAIC Complaint Index score – which measures the number of customer complaints a provider has against their share of the market – was rated the heaviest since it provides the best look at real customer experience. 

Financial stability is a major concern for consumers when considering a serious financial commitment like an annuity, so a provider’s financial strength rating was also rated heavily.

The availability of a provider (how many states they are offered in) and their annual direct premiums sold provide an excellent way to capture the reach and success of a company. But these variables received smaller weights to account for the fact that smaller companies with strong offerings may still be good choices even if they are not as widely available.

The Process of Creating Our Ratings

Every provider that Annuity.org reviewed received a rating on a scale of five stars for each of the four categories. 

For example, a company with a Financial Strength Rating of A+ would receive five stars for that category, while a company of B++ would receive three stars.

After determining the rating for each category, a company’s four scores were then averaged together using the weights listed above. The final number was used as that company’s star rating. All companies’ final ratings are presented on a scale of one to five stars.

Example

Here is an example of how a hypothetical company’s rating would be calculated. Say that this company:

  • Received an NAIC score of 0.30 (which means there were fewer complaints than average)
  • Received a Financial Strength Rating of B++
  • Sold $850 million in direct premiums
  • Is available in all 50 states

The company is then given a star rating for each variable. It would receive five stars for its NAIC score, three stars for its Financial Strength Rating, four stars for its direct premiums sold and five stars for its availability.

Those four numbers are then averaged together based on the weights of each category. This means that the five stars from the NAIC score account for 35% of the final grade, while the five stars from being available in all states accounts for just 15%.

The company would receive a final rating of 4.2 stars.

Compare Annuity Provider Star Ratings

Allianz4.65 star rating
American GeneralImage showing a four star rating
American Lifethree point seven five star rating
American NationalImage showing a 4.7 star rating
AmericoImage showing a 3.8 star rating
Aspida4.5 star rating
Athene4.35 star rating
Atlantic Coast LifeImage showing a 3.35 star rating
AuguStar FinancialImage showing a 3.6 star rating
Brighthouse FinancialImage showing a four star rating
CL LifeImage showing a 3.2 star rating
Clear Spring LifeImage showing a four star rating
Delaware LifeImage showing a four star rating
Eagle Life3.65 star rating
EquitableImage showing a 4.7 star rating
Farmers LifeImage showing a 3.55 star rating
Fidelity and GuarantyImage showing a four star rating
GBU Life4.35 star rating
Global Atlantic4.6 star rating
Guardian Life4.6 star rating
Guaranty Income LifeImage showing a 4.2 star rating
Integrity LifeImage showing a 4.1 star rating
Investors HeritageImage showing a 4.05 star rating
Jackson National4.35 star rating
Liberty Bankers4.5 star rating
Lincoln Financial GroupImage showing a 4.7 star rating
Manhattan LifeImage showing a four star rating
MassMutual5 star rating
Midland National5 star rating
Minnesota LifeImage showing a 4.1 star rating
Mutual of OmahaImage showing a 4.8 star rating
Nassau LifeImage showing a 4.2 star rating
National Life Group4.6 star rating
National Security GroupImage showing a 2.7 star rating
North American5 star rating
Nationwide4.65 star rating
New York Life5 star rating
Oceanview Life and Annuity4.35 star rating
Oxford Life4.5 star rating
Pacific Guardian4.5 star rating
Pacific Life5 star rating
Penn Mutual4.65 star rating
Protective LifeImage showing a 4.3 star rating
PrudentialImage showing a 3.9 star rating
Pruco Life4.65 star rating
Reliance StandardImage showing a 4.3 star rating
ReliaStarImage showing a 3.8 star rating
SagicorImage showing a 4.7 star rating
SecurianImage showing a 3.7 star rating
Sentinel Security LifeImage showing a 3.2 star rating
SILACImage showing a 3.7 star rating
SymetraImage showing a 4.7 star rating
SBLI USA4.35 star rating
Talcott Resolution LifeImage showing a 3.5 star rating
TIAAImage showing a 4.1 star rating
TransamericaImage showing a 3.6 star rating
TruStage
United Life4.55 star rating
VenerableImage showing a 2.7 star rating
Western and Southern5 star rating
Wichita National
Please seek the advice of a qualified professional before making financial decisions.
Last Modified: June 6, 2024
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