Prudential Annuities

Prudential Financial has been a leading provider of fixed, fixed indexed and variable annuities for nearly 50 years. The company’s wide variety of annuities helps consumers choose the right product for their personal financial goals.

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APA Schell, J. (2022, May 6). Prudential Annuities. Annuity.org. Retrieved May 29, 2022, from https://www.annuity.org/annuities/providers/prudential/

MLA Schell, Jennifer. "Prudential Annuities." Annuity.org, 6 May 2022, https://www.annuity.org/annuities/providers/prudential/.

Chicago Schell, Jennifer. "Prudential Annuities." Annuity.org. Last modified May 6, 2022. https://www.annuity.org/annuities/providers/prudential/.

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Our Partnerships, Vision and Goals

We pride ourselves on partnering with professionals like those from Senior Market Sales (SMS) — a market leader with over 30 years of experience in the insurance industry — who offer personalized retirement solutions for consumers across the country. Our relationships with partners including SMS and Insuractive, the company’s consumer-facing branch, allow us to facilitate the sale of annuities and other retirement-oriented financial products to consumers who are looking to purchase safe and reliable solutions to fill gaps in their retirement income. We are compensated when we produce legitimate inquiries, and that compensation helps make Annuity.org an even stronger resource for our audience. We may also, at times, sell lead data to partners in our network in order to best connect consumers to the information they request. Readers are in no way obligated to use our partners’ services to access the free resources on Annuity.org.

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Our vision is to provide users with the highest quality information possible about their financial options and empower them to make informed decisions based on their unique needs.

About Prudential Financial

Prudential Financial was established in 1873 by John F. Dryden. The company grew rapidly under the leadership of Dryden and, later, his son, Forrest Dryden. By 1922, less than fifty years after the company’s founding, Prudential’s total assets had risen to $830 million.

The company began selling group variable annuity policies in 1964. Prudential expanded its offerings in subsequent decades to include different types of annuities for individuals and groups, and from 1995 to 1997 had the sixth-highest annuity sales in the country.

Today, Prudential manages over $1 trillion in assets across its various insurance and annuity products. The company’s website describes its purpose as “To make lives better by solving the financial challenges of our changing world.”

Fact
Current Prudential individual annuity customers can contact the company’s customer service line for questions about their annuity policies:
1-888-778-2888

Credit Ratings

Annuity providers like Prudential Financial receive scores from independent agencies based on the provider’s overall financial stability. These scores are called credit ratings or financial strength ratings and help consumers make informed choices when purchasing an annuity. The higher the company’s ratings are, the more likely it is that it’ll be able to meet its insurance obligations.

The Prudential Insurance Company of America holds strong credit ratings from all four of the major credit rating agencies: AM Best, Standard & Poor’s, Moody’s and Fitch Ratings.

Prudential Financial Credit Ratings
Credit AgencyRating
AM Best A+
Fitch AA-
Moody’s Aa3
Standard & Poor’s AA-

Annuities Offered by Prudential

Prudential sells a range of annuity products designed to meet the retirement income needs of Americans. Most of the annuities Prudential offers are fixed indexed and variable annuities.

Prudential also provides a fixed annuity option. The Prudential Fixed Annuity with Daily Advantage Income Benefit® product offers guaranteed daily growth of the annuity’s value during its accumulation period. This product also comes with a built-in guaranteed lifetime withdrawal benefit, meaning that annuity holders can start receiving income whenever they choose and will continue receiving payments for life.

Fixed Indexed Annuities

Prudential offers three types of fixed indexed annuity products. These annuities accumulate interest based on two factors: a fixed interest rate that remains constant throughout the annuity’s contract and an interest rate tied to the performance of an equity market index. This way, annuity owners can benefit from strong market growth while still being protected from market losses.

Two of Prudential’s fixed indexed annuities, the SurePath® and SurePath® Income products, are only available for purchase through an independent marketing organization. SurePath® annuities feature benefits like tax-deferred growth and guaranteed principal protection.

The third Prudential fixed indexed annuity is PruSecure®. This annuity product can be more highly customized, with the annuity owner choosing what percentage of their annuity’s value is allocated to the index-based interest rate and what percentage is allocated to the fixed rate. Policyholders can also choose which of four equity markets the annuity is tied to.

Variable Annuities

The variable annuities Prudential offers can be divided into two categories: variable and indexed variable annuities. Prudential’s FlexGuard® and FlexGuard® Income products are indexed variable annuities. The main feature of these annuities is the ability to customize the terms of your contract based on three index crediting strategies. The FlexGuard® Income product also allows the annuity to take part in market growth after the annuitant begins receiving income payments, with the guarantee of a fully protected, fixed payment for life.

In addition to these indexed variable annuities, customers can opt for the Prudential Premier® Investment variable annuity. This product helps investors grow their assets more efficiently by allowing them to diversify the annuity contract across a wide range of investment options.

Interested in Buying an Annuity?
Learn about the different types of annuities and find out which one is right for you.

Client Resources

Annuity customers can access information and get questions answered through Prudential’s online virtual chat assistant. Prudential customers may update their contact information or beneficiary details on the company’s website.

Prudential also publishes a financial education blog covering a wide range of topics, including:
  • Investment strategies
  • Financial wellness
  • Management of day-to-day finances
  • Planning for unexpected expenses
  • Preparing for retirement

About Annuity.org

Annuity.org has provided reliable, accurate and trustworthy financial information to readers since 2013. We partner with professionals like those from Senior Market Sales (SMS), a market leader with over 30 years of experience in the insurance industry, to offer personalized retirement solutions for consumers across the country.

Any information offered about the company above is provided free of charge and individual product offerings are verified and accurate as of publication.

Our partners work with the provider companies mentioned on our site. However, Annuity.org is not a service provider. Actual products, terms and rates offered through the above company are subject to in-state availability and a variety of other factors. Visit the Our Partners page for additional information.

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: May 6, 2022

14 Cited Research Articles

Annuity.org writers adhere to strict sourcing guidelines and use only credible sources of information, including authoritative financial publications, academic organizations, peer-reviewed journals, highly regarded nonprofit organizations, government reports, court records and interviews with qualified experts. You can read more about our commitment to accuracy, fairness and transparency in our editorial guidelines.

  1. Pederson, Jay P. International Directory of Company Histories, Vol. 30. London: St. James Press, 2000.
  2. Prudential Financial. (2022, February 3). Prudential Financial Fact Sheet. Retrieved from https://news.prudential.com/presskits/prudential-financial-fact-sheet.htm
  3. Prudential Financial. (2022, February 3). Ratings. Retrieved from https://www.investor.prudential.com/ratings/default.aspx
  4. Prudential Financial. (n.d.) About Prudential Financial. Retrieved from https://www.prudential.com/about
  5. Prudential Financial. (n.d.) Contact Us. Retrieved from https://www.prudential.com/contact-us
  6. Prudential Financial. (n.d.) Financial Education. Retrieved from https://www.prudential.com/financial-education
  7. Prudential Financial. (n.d.) Fixed Annuity With Daily Advantage Income Benefit. Retrieved from https://www.prudential.com/personal/annuities/products/fixed-annuity-with-daily-advantage-income-benefit
  8. Prudential Financial. (n.d.) FlexGuard Income Indexed Variable Annuity. Retrieved from https://www.prudential.com/personal/annuities/products/flexguard-income-indexed-variable-annuity
  9. Prudential Financial. (n.d.) FlexGuard Indexed Variable Annuity. Retrieved from https://www.prudential.com/personal/annuities/products/flexguard-indexed-variable-annuity
  10. Prudential Financial. (n.d.) Help Center. Retrieved from https://www.prudential.com/help-center
  11. Prudential Financial. (n.d.) Premier Investment. Retrieved from https://www.prudential.com/personal/annuities/products/premier-investment
  12. Prudential Financial. (n.d.) PruSecure Fixed Indexed Annuity. Retrieved from https://www.prudential.com/personal/annuities/products/prusecure-fixed-indexed-annuity
  13. Prudential Financial. (n.d.) SurePath Income Fixed Indexed Annuity. Retrieved from https://www.prudential.com/personal/annuities/products/surepath-income-fixed-indexed-annuity
  14. Prudential Financial. (n.d.) SurePath Fixed Indexed Annuity. Retrieved from https://www.prudential.com/personal/annuities/products/surepath-fixed-indexed-annuity