How Much Does Life Insurance Cost?

Your age, gender, health and life expectancy all affect how much life insurance will cost for you. USA Today found that the average annual cost of a $500,000 policy for a healthy 30-year-old is $229. Term life insurance is typically cheaper than permanent life insurance, and buying a policy when you’re young can mean significant savings on your premiums.

Life Insurance Coverage You Can Count On

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Terry Turner, Financial writer for
  • Written By
    Terry Turner

    Terry Turner

    Senior Financial Writer and Financial Wellness Facilitator

    Terry Turner is a senior financial writer for He holds a financial wellness facilitator certificate from the Foundation for Financial Wellness and the National Wellness Institute, and he is an active member of the Association for Financial Counseling & Planning Education (AFCPE®).

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  • Edited By
    Savannah Pittle
    Headshot of Savannah Pittle, senior editor for

    Savannah Pittle

    Senior Financial Editor

    Savannah Pittle is an accomplished writer, editor and content marketer. She joined as a financial editor in 2021 and uses her passion for educating readers on complex topics to guide visitors toward the path of financial literacy.

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  • Financially Reviewed By
    Stephen Kates, CFP®
    Stephen Kates, CFP®

    Stephen Kates, CFP®

    Principal Financial Analyst for

    Stephen Kates, CFP® is a personal finance expert specializing in financial planning and education. He serves as the Principal Financial Analyst for, where he delves into industry trends to support consumers and financial advisors on wealth management, annuities, retirement planning, and investing.

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  • Updated: June 12, 2024
  • 7 min read time
  • This page features 6 Cited Research Articles

What Factors Determine Your Life Insurance Cost?

Life insurance rates are based on life expectancy. If you are expected to live longer, the insurer sees you as less of a risk — you’ll pay premiums for a longer period and the company can make a bigger return on the money you pay in.

Age and gender play a major role in how much you will pay since both play a major role in how long you’re expected to live, but there are several other factors every insurer considers that will affect how much you pay.

You should take these factors into consideration when buying life insurance.

Factors That Determine Life Insurance Cost

Policy Type
Typically term life is less expensive than permanent life insurance. Term life insurance has a shorter term — or time period it’s in effect. This is usually a specific number of years — 10, 20 or 30, for example. Permanent life insurance — whole and universal life — almost always lasts for your lifetime, and can include an investment or savings feature.
The older you are, the more you pay for life insurance. Premiums are based, in part, on life expectancy. As you age, your life expectancy goes down — and the risk of insuring you goes up.
Women have longer life expectancies, so they typically pay lower premiums than men of comparable age and health.
Chronic or serious health conditions can affect your life expectancy and can result in higher life insurance premiums. You may have to undergo a medical exam to get life insurance in some cases. Insurers typically look at all existing conditions you have along with your height, weight, blood pressure and cholesterol levels.
Family Medical History
A family history of cancer, heart disease, diabetes or other medical conditions can increase your risk of developing the same type of condition, which can increase your premiums.
Occupation and Lifestyle
If you work at a dangerous or high-risk job — such as a coal miner or firefighter — you’ll likely pay more in life insurance premiums than someone in a low-risk occupation. You will also have to pay more — or may be denied coverage — if you participate in high-risk hobbies or activities such as skydiving or deep-sea diving.
Tobacco Use
Tobacco use increases your risk of cancer, heart disease and other illnesses that can shorten your life expectancy. If you smoke or use other tobacco products, you will have to pay more in premiums than a non-smoker.
Driving Record
If you have serious traffic violations — especially driving under the influence — on your record, you may have to pay higher premiums.

Factors That Don’t Affect Your Rates

At the same time, there are other factors that do not affect your life insurance rates. In some cases, laws prevent discrimination. In others, a factor may not affect how life insurance works.

Factors That Don’t Affect Life Insurance Rates

  • Credit score (in most cases it won’t affect your rate, but a bankruptcy may peg you as a mortality risk)
  • Marital status
  • Number of beneficiaries you name
  • Number of life insurance policies you already have (though you may have to justify them)
  • Race, ethnicity or sexual orientation

When choosing a life insurance policy, it pays to shop around and compare companies and policies against one another. If you are unsure how to compare companies and policies, use a licensed insurance agent to help you navigate the process.

How Much Is Term Life Insurance on Average?

Term life insurance covers a specific number of years. If you die within that term, the insurance company pays a death benefit to your beneficiaries. If you outlive the term of the policy, you don’t get any money back.
The average monthly premium rate varies widely by age and sex, according to an analysis by online insurer Quotacy.

Average Annual Rate, $500,000, 20-Year Life Insurance, 2024

30-year-old woman $205 $352
40-year-old woman $307 $506
30-year-old man $252 $394
40-year-old man $360 $564
Source: USA Today

The amount of coverage and health factors can also affect the average rate.

How Much Is Permanent Life Insurance on Average?

Rates for permanent life insurance — whole and universal life — tend to be higher than term life insurance rates. But the coverage does not expire and whole life insurance has a cash value you can borrow against or cash in.

The cost for permanent life insurance is based in part on when the policy is paid up — the point at which you’ve paid enough into the policy to cover your death benefit and any cash value.

Typically, you set up quotes based on paying your premiums on a monthly basis until you’re either 65 or 99. You then pay a monthly premium based on your age at the time of your first premium payment.

These are the average whole life insurance rates payable up to age 99 as of 2023, according to independent insurance broker Policy Genius.

Average Monthly Rate, $500,000, Whole Life Insurance (Healthy, Non-smoker), 2023

25 $393 $346
35 $571 $481
45 $866 $716
55 $1,380 $1,173
Source: Policy Genius

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What You Can Do to Lower Your Life Insurance Rate

The best way to lower your life insurance rate is to buy early in your life. Few things affect your rate as much as waiting.

But there are several steps you can take to lower your rate no matter how old you are when you decide to buy life insurance.

9 Things You Can Do to Lower Your Life Insurance Costs

Avoid Hidden Fees
Paying monthly rather than yearly premiums can stick you with extra fees. Also, look carefully at riders — add-ons that give you extra coverage for extra cost. Ask about all fees and make sure you are only paying for features that work for your goals and needs.
Choose Term Life Over Permanent Life Insurance
Term life is cheaper than permanent life insurance. For most people, term life will also fit most of the requirements they’re looking for in life insurance. Compare the costs and benefits of both types of coverage before buying.
Get Fit
Simply losing weight before buying a policy can save you on your rate. Insurance companies use your height and weight to determine your BMI — body mass index, a measure of body fat. Insurers use this as a gauge of your health and how much risk they’re taking by insuring you. Lowering your cholesterol, blood pressure and weight can make you a better risk and save you money.
Some insurers will reassess your fitness every few years to recalculate the cost of insurance. If you have significantly improved your health since buying your policy, speak to your insurance company about this option.
Pay Your Premium with Cash Dividends
Some investments in permanent life insurance policies pay dividends. If you have a policy that does, you may be able to route your dividends toward continued premiums, cutting your monthly or yearly out-of-pocket cost. Ask about that option when considering a permanent life policy.
Pay Your Premium with Your Policy’s Cash Value
If you’ve had a permanent life insurance policy long enough for it to build up cash value — usually decades — you may be able to put the cash value to work paying your premiums. It will lower the amount of your death benefit, but it may be worth it if you’d have trouble keeping up with payments.
Reassess How Much Life Insurance You Need
You pay more in premiums for more coverage. Reconsider exactly how much life insurance you actually need. If you can lower the coverage amount, you will lower your monthly or yearly premiums.
Reassess Your Term
Reconsider how long you need life insurance if you have a term-life policy. If your kids will be in college and the mortgage paid off in 10 years, you may not need to keep paying premiums on a 20-year term policy.
Consider a Waiver of Premium Rider
A waiver of premium rider allows you to stop paying premiums — but keep your coverage — if you become disabled and can’t work. You’ll need to include this when you first buy coverage and your disability will have to meet the rider’s rules, but it can keep you from losing coverage if you can no longer pay your premiums due to an accident or injury.
Shop Around
No matter what other steps you take to lower your premium, comparing insurance quotes from several different insurers gives you the best starting point

It’s important to think ahead when buying life insurance. You want to know exactly how much you’ll be paying for the duration of your policy and how that will fit into your long-term budget and retirement planning.

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: June 12, 2024