Annuity sales surged in the second quarter of 2025, with strong demand for income protection and rate stability. Based on the latest national data, these products led their categories for total quarterly sales.
Best Fixed Index Annuity: Allianz Benefit Control Annuity
Fixed index annuities have become increasingly popular over the years. They give customers a way to achieve growth tied to a market’s performance without putting their principal at risk.
“Some people nowadays look for a fixed index annuity that has a fixed account, ” Aamir Chalisa, General Manager at Futurity First Insurance Group, told Annuity.org. “Because the indexes have been so off the charts at times when they have not done well.”
Top providers such as Allianz Life, Athene, and North American have led FIA innovation with enhanced income benefits and diversified index options. The standout product this quarter, the Allianz Benefit Control Annuity, exemplifies the balance between growth opportunity and guaranteed income from a top-rated insurer.
Ranked as a Best Annuity Company of 2025
Allianz Benefit Control Annuity
The Allianz Benefit Control Annuity stands out for its mix of income growth and market protection, offering lifetime income potential and index-linked growth without risking principal.
- Allows for lifetime income withdrawals through its built-in income benefit
- Strong accumulation potential tied to multiple index choices
- 10% penalty-free withdrawal allowance each year
- Ideal for: Retirees seeking income flexibility and market participation without risking principal
Best Fixed Annuity: MassMutual Stable Voyage
Fixed annuities come in many shapes and sizes. One that stands out thanks to its variety of terms offered and favorable renewal terms is the MassMutual Stable Voyage, provided through MassMutual.
Ranked as a Best Annuity Company of 2025
MassMutual Stable Voyage
MassMutual’s Stable Voyage leads fixed annuities with competitive guaranteed rates and flexible renewal options, ideal for retirees seeking predictable growth and access to funds.
- Offers fixed guaranteed interest for 3–5 years
- 30-day renewal window with lower surrender charge options
- Nursing home and terminal illness waivers included
- $10,000 minimum premium
- Ideal for: Investors seeking guaranteed growth and flexibility from a financially strong, A++ AM Best-rated company
Best Variable Annuity: Jackson National Perspective II
Variable annuities operate differently than most types of products for a few reasons. The primary one being you can lose money since they are more overt investment vehicles. You must also consider the fees.
“The biggest component of a variable annuity for customers is fees, that people just don’t like. The 2.5 or 3% fees,” Chalisa said.
Jackson National’s Perspective II variable annuity stands out due to its markedly lower fees than many other offerings.
Jackson National Perspective II
Jackson National’s Perspective II remains the top-selling variable annuity nationwide and a favorite among advisors for its range of subaccount choices, optional living benefits, and lower-than-average fees.
- Access to more than 100 investment options
- Competitive 0.85% M&E ratio and low administrative costs
- Optional death and lifetime income benefits
- Fee waiver for contracts exceeding $1 million
- Ideal for: Investors comfortable with market exposure who want long-term growth potential with flexible protection options
Best Selling Annuity Products
Based on the data from our independent agency partners, consumers gravitate towards certain annuities over others. Many factors impact how annuity products sell, including provider coverage, simplicity, cost, and expected benefits.
These annuities were the top 10 highest-selling products based on Q2 2025 data.
| Rank | Insurance Carrier | Product Name |
|---|---|---|
| 1 | Jackson National | Perspective II Flexible Premium Variable & Fixed Deferred Annuity |
| 2 | Allianz Life | Allianz Benefit Control Annuity |
| 3 | Athene | Athene Performance Elite |
| 4 | Corebridge Financial | Power Select Plus Income |
| 5 | Fidelity & Guaranty | F&G Safe Income Advantage® |
| 6 | North American | Secure Horizon Plus |
| 7 | Aspida | Synergy Choice™ Bonus |
| 8 | Lincoln Financial | OptiBlend Fixed Indexed Annuity |
| 9 | MassMutual | Stable Voyage |
| 10 | Nationwide | Destination Future Variable Annuity |
A common theme is that many of the annuity providers with the most varied product offerings often make a splash with consumers.
Our Methodology
Annuity.org’s independent editorial team employs a strict, fact-based methodology when evaluating annuity products. A product must be available through one of Annuity.org’s top annuity providers to be considered.
This helps to ensure that only products sold by some of the top companies in the industry were considered.
We compared eligible products based on factors such as their terms and features offered, available riders, liquidity and access to product-specific features like index options for fixed index annuities and payout options for income annuities.
It’s important to remember that annuities are incredibly diverse products that can cover a wide range of needs. Different products work better for different people, and no single annuity can help everyone achieve their financial goals.
While this list includes some exceptional products sold by top industry providers, it’s always important to consider your personal circumstances before making a decision.
Editor Ashley Donohoe contributed to this article.
