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Building and growing a successful financial advisory practice can be challenging. The industry is competitive, and navigating volatile financial markets isn’t easy. Helping clients stay focused during turbulent times takes effort. On top of this, financial advisors must continue marketing and attracting new customers. We’ve compiled a number of resources that can help financial advisors juggle each of these facets of their business.
How Financial Advisors Can Use These Resources
The purpose of these various lists of resources is to help financial advisors grow personally and professionally. Our goal is to help them further build credibility, establish authority, and gain client and prospect trust. The resources listed below can help them better communicate their unique added value proposition and demonstrate results.
Networking & Continuing Education
Even experienced financial advisors need to advance their current skills and learn about new trends and products in this dynamic industry. Networking is part of every career, but can be a major source of new business for financial advisors.
- The Association for Financial Professionals is the professional society committed to advancing the success of treasury and finance members and their organizations.
- The Financial Planning Association (FPA) is the membership organization and professional home for committed practitioners who want to master the practice of financial planning and shape the future of the profession.
- CFP Board
- Certified Financial Planner Board of Standards (CFP Board) is a nonprofit organization that serves the public by fostering professional standards in personal financial planning.
- The mission of the National Association of Insurance and Financial Advisors is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.
Industry News, Perspectives & Opinion
Industry publications, such as ThinkAdvisor and Financial Advisor Magazine, provide financial advisors with news and information about what’s going on in the industry, as well as commentary and opinions from industry experts.
It’s a good idea to read a variety of industry publications to get a broad perspective that you can apply your own practice, especially if you have just recently launched your career.
Running a Financial Advisory Practice
Below are some popular investment management and financial planning software packages. Whether your goal is to improve client engagement or streamline the technology that keeps your business running, you’ll want to consider using a platform to automate some of your responsibilities.
Please note that we have not independently tested any of these products and, therefore, cannot endorse them. Independent financial advisors should read reviews and testimonials when shopping around for products that can help them accomplish their goals and spend more time talking to clients.
Marketing Your Practice
Marketing is one of the most important and time-consuming aspects of running a successful financial advisory practice. Becoming a member of an online marketing directory increases your exposure to potential clients and gives you access to other benefits, such as the opportunity to showcase your expertise by contributing content that has the potential to reach thousands of readers.
These are just some examples. There are literally hundreds of sites that offer business listings. Some are generic. Others are specific to financial advisors.
Before signing up with any online directory or referral service, vet them and make sure they are appropriate for your practice and brand. And keep in mind that the more your name appears online, the more visibility you have.
Advisors with professional certifications or credentials, such as a CFP, CFA, or CPA/PFS, can also be listed on the website of the entity issuing that credential or certification.
Lastly, ask your custodian or broker-dealer if they have their own directory where they can promote your practice.
Many financial advisors already use social media. Social media platforms are perfect for establishing yourself as a thought leader and prospecting for new business.
Some of these platforms provide an opportunity to promote a listing. Once you’ve confirmed that marketing on these websites doesn’t violate industry regulations, create a social media marketing plan to distribute your content to your target audience.
Trade Shows & Industry Events
Trade shows and industry conferences are great places to connect with other financial advisors, pick up valuable tips and attend educational seminars where you can expand your skills and knowledge.
- Broad-based education on a variety of planning topics
- The latest information in industry and regulatory trends and issues
- Greater insight into NAPFA and its advocacy for consumer protection and fiduciary standards
- Exposure to the best minds in financial planning, economics, and investments
- Interaction opportunities with a peer group committed to putting client’s interests first
- An event in a major metropolitan area
Industry events are held year round in various locations. Find the events that would have the biggest impact for you and your practice, and register early to guarantee your spot.