ReliaStar Life Insurance Company

ReliaStar is a life insurance company that underwrites group policies on behalf of its parent company, Voya Financial. With Voya having divested the bulk of its annuity and insurance holdings, the insurer now focuses on corporate clients.

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    Christian Simmons

    Christian Simmons

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    Christian Simmons is a financial writer who has worked professionally as a journalist since 2016. As an active member of the Association for Financial Counseling & Planning (AFCPE), Christian prides himself on his ability to break down complex financial topics in ways that readers can easily understand.

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    Timothy Li, MBA, has dedicated his career to increasing profitability for his clients, including Fortune 500 companies. Timothy currently serves as a business finance manager where he researches ways to increase profitability within the supply chain, logistics and sales departments.

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  • Updated: May 5, 2023
  • 4 min read time
  • This page features 13 Cited Research Articles
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APA Simmons, C. (2023, May 5). ReliaStar Life Insurance Company. Retrieved June 8, 2023, from

MLA Simmons, Christian. "ReliaStar Life Insurance Company.", 5 May 2023,

Chicago Simmons, Christian. "ReliaStar Life Insurance Company." Last modified May 5, 2023.

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We pride ourselves on partnering with professionals like those from Senior Market Sales (SMS) — a market leader with over 30 years of experience in the insurance industry — who offer personalized retirement solutions for consumers across the country. Our relationships with partners including SMS and Insuractive, the company’s consumer-facing branch, allow us to facilitate the sale of annuities and other retirement-oriented financial products to consumers who are looking to purchase safe and reliable solutions to fill gaps in their retirement income. We are compensated when we produce legitimate inquiries, and that compensation helps make an even stronger resource for our audience. We may also, at times, sell lead data to partners in our network in order to best connect consumers to the information they request. Readers are in no way obligated to use our partners’ services to access the free resources on carefully selects partners who share a common goal of educating consumers and helping them select the most appropriate product for their unique financial and lifestyle goals. Our network of advisors will never recommend products that are not right for the consumer, nor will Additionally, operates independently of its partners and has complete editorial control over the information we publish.

Our vision is to provide users with the highest quality information possible about their financial options and empower them to make informed decisions based on their unique needs.

About ReliaStar

ReliaStar was founded in 1885 in Minneapolis as Northwestern National Life Insurance Company. The company was successful in the U.S. financial services sector selling a diverse range of products, including group insurance. For decades, ReliaStar sold a variety of individual life insurance policies and annuity products.

ING Group, now known as Voya Financial, acquired ReliaStar in 2000. ReliaStar is now a subsidiary of Voya Financial.

It wasn’t until 2018 that Voya sold off most of its annuity policies to Venerable Holdings. In 2021, it also divested its individual life insurance products to Resolution Life U.S.

Voya now focuses on selling annuities and group life insurance plans to institutional and corporate clients, such as employers.

Credit Ratings

When evaluating options from an annuity provider, it’s a good idea to look at credit and financial strength ratings from third-party agencies. An excellent financial strength rating tells you that a company is financially stable for the foreseeable future, and credit agencies consider it likely to fulfill its contractual obligations to policyholders.

AM Best, a reputable rating agency, gave ReliaStar a financial strength rating of “A,” or “Excellent,” and an “A+” for excellent credit. The insurance issuer received a similarly favorable score of “A” from Fitch Ratings.

For ReliaStar, these are affirmed credit ratings rather than upgrades, meaning the company has historically held a positive rating.

ReliaStar Life Insurance Company Credit Ratings

Rating Agency Financial Strength Score
Fitch Ratings A
AM Best A
Source: AM Best and Fitch Ratings

ReliaStar also generated a low number of average consumer complaints as compared to its peers, according to the National Association of Insurance Commissioners, which has a database that tracks complaints against U.S. insurance companies.

Annuity Products Offered by ReliaStar

Neither ReliaStar nor Voya Financial offer any annuity products directly to consumers after Voya sold off the business segment to Venerable. However, as mentioned earlier, Voya continues to sell annuities to institutional and corporate clients. Voya also has a contract to manage Venerable’s variable annuities.

It’s important to note that those who purchased a ReliaStar annuity in the past still hold their annuity and they are either collecting payments or hold the right to collect future payments. The same is true for people who bought annuities from Voya. Both companies once sold a diverse line of products.

Voya Variable Annuities

The Voya Advantage Century variable annuities are for qualified plans such as Roth and traditional IRAs, as well as 403(b)s. The plan provides up to 76 variable or fixed investment options.

If you purchase this Voya annuity, you are investing mostly in mutual funds. The account accrues interest to generate retirement income for future use. Voya variable annuities are ideal for legacy planning and include the option to add a death benefit payable to your loved ones.

Investors were able to schedule their variable annuity payouts in the following ways:

  • For their entire lifetime
  • For life with a fixed 10-year period during which, if they died, then a named beneficiary will continue receiving income for the rest of the period
  • Monthly, semi-annually or other options

Variable annuity accounts’ value can suffer in the event of a market downturn. Before investing in the annuity, determine whether you are willing to take financial risk.

Voya Fixed Annuities

Because Voya fixed annuities aren’t exposed to market volatility, they are a stable investment option for investors interested in a reliable long-term stream of income after retirement. However, it’s important that you review any applicable restrictions before deciding how you want to invest in a fixed annuity. For example, it’s often impossible to prematurely withdraw cash from your account without attracting a penalty.

Voya Indexed Annuities

A Voya indexed annuity is linked to a market index that guarantees its growth momentum and provides downside protection. The Voya Quest series includes multiple annuities of this type, which grow investors’ funds in tandem with the performance of a linked index, such as the S&P 500.

With Voya indexed annuities, you can choose a surrender period of five, seven or 10 years, after which you’re eligible to receive your scheduled payouts without attracting a penalty. You can also purchase an optional rider to modify your annuity into a lifetime stream of income.

Interested in Buying an Annuity?

Learn about the different types of annuities and find out which one is right for you.

Client Resources

Voya’s annuity clients can manage their account details online. To access this portal, you must first sign up by providing your identification information, including Social Security number.

If you’re interested in learning about retirement planning and financial wellness before purchasing any annuity, you can sign up for Voya Learn. This digital resource streams live and on-demand video content covering a broad array of finance topics, from setting up an emergency fund to savings strategies.


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Last Modified: May 5, 2023

13 Cited Research Articles writers adhere to strict sourcing guidelines and use only credible sources of information, including authoritative financial publications, academic organizations, peer-reviewed journals, highly regarded nonprofit organizations, government reports, court records and interviews with qualified experts. You can read more about our commitment to accuracy, fairness and transparency in our editorial guidelines.

  1. National Association of Insurance Commissioners. (2022, November 8). ReliaStar Life Ins Co National Complaint Index. Retrieved from
  2. Fitch Ratings. (2022, October 7). Retrieved from
  3. Voya Financial. (2022, June 30). Voya Fixed Account. Retrieved from
  4. AM Best. (2022, January 26). AM Best Affirms Credit Ratings of Members of ReliaStar Life Insurance Group. Retrieved from
  5. Proud, A. (2018, June 1). Venerable Holdings Completes Acquisition from Voya Financial. Retrieved from
  6. Voya Financial. (2022). Company History. Retrieved from
  7. Voya Financial. (2022). Be financially confident to and through retirement with Voya. Retrieved from
  8. Voya Financial. (2022). Voya Learn Live and On-Demand Sessions. Retrieved from
  9. Voya Financial. (2022). Annuities. Retrieved from
  10. Voya Retirement Insurance and Annuity Company. Contract Prospectus. (2017, May 1). Retrieved from
  11. ReliaStar Life Insurance Company. (2021, April 1). Fixed Annuity Application. Retrieved from
  12. Voya Financial. (2016, June 13). Voya Financial Adds New Series of Fixed Indexed Annuities to its Broad Suite of Retirement Solutions. Retrieved from
  13. ReliaStar Life Insurance Company. (n.d.). ReliaStar Fixed and Variable Annuities. Retrieved from